So with much fuss and fanfare Dorothy Perkins has launched its Curve collection for UK sizes 18 – 28.
Rather than expanding their main range to cater for more sizes they’ve released a capsule collection and it’s really underwhelming.
The models in the promotional shots (see above) are slim and don’t exactly give you an idea what the clothes would really look like on the larger sizes.
Then there are the clothes themselves, a mix of bodycon skirts and dresses and shapeless, bland tent tops. Nothing is in the season’s colours or trends. There’s only about 10 items to choose from and it’s online only, you can’t even return things in store.
It’s a big disappointment – Dorothy Perkins can be a bit hit and miss in general but you would hope a targeted range would be designed with a little more effort and research, giving women on the above side of the UK average 16 more to choose from not merely reproducing the rather stale offerings already out there.